I was recently reading yet another blog post where a social media guru wrote:

“posts that ASK for a like/share/comment receive a higher engagement rate, so you should do it too“.

With all due respect, Sir, that’s an unbelievably ridiculous nonsense. 

Have you ever seen a similar post to this?

“LIKE this post if you slept tonight.”, “SHARE this and win NOTHING.”, “COMMENT bellow if you have a NAME and hit that LIKE button to show the support we don’t deserve.” – of course you did.

You might’ve even clicked that “Share” button to participate in some kind of a contest, haven’t you?

Did you really think you had a chance of wining that bike? Or that new iPhone? Or a trip to the Moon? Well, good for you.

But let me tell you one thing. You might not have realised it yet, but every time you responded to such request, you were treated as a moron.

Yes, you heard me right.

Every time you did like/share/comment such post, the page administrators happily clapped their hands and laughed at how silly you, as a customer, are.

Facebook face book marketing fail meme photo

Why?

Because you’ve just provided that company with an access to your friends’ feeds and helped them expand their already large base of brainless followers. That is, you’ve just provided them with free marketing in exchange for… yes, you guessed it – nothing. And while some call it brilliant, I choose to disagree.

How I see it, every time a brand asks for likes/comments/shares/fill in the gaps/… on Facebook, it is the same as asking a mentally impaired person to sign a house contract or conning a grandmother to give you the money she’d been saving for her funeral because, apparently, her son made a car accident – does the trick but is a freakin’ disgraceful tactic.

Yet, so many brands do it every. single. day…

 

I’m also sorry to tell you this, but every time you responded to such request, you behaved as a moron yourself (yes, you did) AND gave them incentives to continue such activities (“look, it works!!!”). 

Hmm, am I being too harsh here?

NO. 

And I haven’t even finished.

Every time you clicked that ‘like‘ button, hoping to win something very very very useful, you supported an illegal activity as well (did I just hear you saying “Whaaaaaaat??”) – yes, at least in the Facebook universe.

According to the Facebook Pages Terms,

E. iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must NOT condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

“But I didn’t know about these terms!”, you say? Now, you know.

There are of course some brands/companies that provide you with something valuable. It can either be an interesting blog post, some newest discoveries, unseen statistics, great insights, etc., and you can certainly show your appreciation by sharing that interesting content with your friends and liking the post.

But unless you are happy to be treated as a moron by brands that don’t provide you with anything valuable, are just looking to expand their reach and maximise their ‘engagement’  at any cost, then… please. just. STOP. And show that you do not accept such a cheap, lousy and fake way of ‘communication’ from them.

You CAN hide that post, you CAN mark it as spam and you CAN unlike that page – anything to show that you are not one of the brainless followers they’re trying to ‘engage’.

So please do remember it the next time you see a stupid question, an invitation to share or like something, and STOP following those pretentious requests.

If enough of us do this, maybe, just maybe, a day will come when more and more brand pages provide their followers with some really valuable content, instead of treating us all as morons.

Is it too much to ask? 🙂