After spending over $2,000,000 on Facebook ads and generating thousands of leads and sales for my clients, I could say I’m fairly knowledgable of the ins and outs of Facebook advertising. I love Power Editor and find extreme joy in going through hundreds of rows and columns of campaign data, trying to identify all the hidden opportunities for optimisation. And if that makes me sound like a geek, great – I most certainly am one!
I was also the primary advertiser of some of the most successful crowdfunding campaigns, including Filippo Loreti (€4.8mn), MyKronoz ($5.3mn), Superscreen ($2.5mn) and LIV Watches ($1.7mn and $1.1mn), where I put all my love for algorithms and data analysis into full action.
Aside from that, I’m an avid traveller and will spend the majority of 2017 exploring different locations in South East Asia. If you’d like to discover the rest of my story and see where I am at the moment, just click below:
Last February we broke crowdfunding records and raised $1.19 million for the new collection of LIV Watches. When Filippo Loreti asked me to help them with their launch, I knew we had great chances of smashing that record… I just didn’t expect we’d more than quadruple...read more
2015 brought an avalanche of *the* most exciting updates to Facebook advertising! Let’s have a look at 9 of them, and what they mean for your business.read more
Have you ever felt that there’s something missing from the Facebook ad targeting? Like the time you wanted to reach people interested in Marketing AND Chocolate at the same time? Well, now you CAN…read more
Are you looking for ways to promote your business online? Are you thinking about creating a Facebook business page? Or maybe even think that you must have one? After all, Facebook is the biggest social network in the entire world with more than 1.31 billion active...read more
Imagine you’re at a networking event. Everything is going great: you're meeting new people, talking to different professionals and exchanging contact details, hoping to do business with them in the future. Suddenly a complete stranger walks up to you, pushes his...read more
If you've ever run any Facebook advertising campaigns, you must have experienced the frustration that comes with Facebook ad fatigue - haven't you? Think of your last campaign. You did everything just perfectly: identified the best target audience, found a product...read more
I don't know why, but I've been fortunate to be among the very first ones to get access to the newest Facebook advertising features. First there were the updates to website custom audiences, then the 'Build Audience' button becoming 'Advertise Business', new...read more
The greatest sporting event in the entire world (or at least in the US) - Super Bowl - has come and gone. The game, on which New England's Patriots won against Seattle's Seahawks, attracted more than 110 million viewers and apparently broke the all time viewership...read more
It was a lovely Friday afternoon. I was own my way to the old town of Vilnius, listening to Pat Flynn on the Smart Passive Income podcast, when I heard him say this: "Let's stop talking about traffic, let's talk about people because these are real people coming to...read more