I remember I was 8 years old.
I was sitting in a dark classroom, filled with a bunch of 2nd graders, trying to solve as many mathematical problems as possible and win the local competition.
And even though I didn’t find the right way to divide a square into three equal parts (true story), I still won the 2nd place and fell in love with Mathematics.
So I guess it was only reasonable that I would find myself enter the University of Nottingham to study Mathematics and Economics ten years later. What was not expected, though, is that I’ll find an even deeper passion for something completely different – Facebook Advertising.
And how did that happen?
My passion for social media began almost exactly seven years ago when I created my first Facebook page for AIESEC Nottingham – a global students organisation I was part of.
I remember how naive I was back then, thinking:
“Cool, now let’s just invite some friends, share a few posts, and wait for results to fly in!“
As you can guess, that didn’t happen – I started with no likes, no comments, and no shares.. but with a lot of frustration.
And somehow, that frustration led to an obsession.
I found myself spending more time reading articles on social media than attending lectures at university. I was downloading Facebook page reports, analysing the spreadsheets, looking for any insights that would get me more results.
Fast-forward five years and I’m still obsessed with that kind of data — just not on the Facebook pages, but in the ad accounts.
For five years I’ve worked as a freelance Facebook advertising specialist. During that time, I’ve helped companies spend over $2,000,000 on Facebook ads and generate thousands of leads for their businesses, as well as helped a bunch of projects achieve the hall of fame of crowdfunding, such as raising $1,119,029 and €4,809,548 on Kickstarter in just 30 days.
Since then, I’ve joined Eddy Travels as a Co-Founder & CMO. The digital marketing journey continues!