I remember I was 8 years old.

I was sitting in a dark classroom, filled with a bunch of 2nd graders, trying to solve as many mathematical problems as possible and win the local competition.

And even though I didn’t find the right way to divide a square into three equal parts (true story), I still won the 2nd place and fell in love with Mathematics.

So I guess it was only reasonable that I would find myself enter the University of Nottingham to study Mathematics and Economics ten years later. What was not expected, though, is that I’ll find an even deeper passion for something completely different – Facebook Advertising.

And how did that happen? Adomas Baltagalvis at Taj Mahal, Agra, India, photo

My passion for social media began almost exactly seven years ago when I created my first Facebook page for AIESEC Nottingham – a global students organisation I was part of.

I remember how naive I was back then, thinking:

Cool, now let’s just invite some friends, share a few posts, and wait for results to fly in!

As you can guess, that didn’t happen – I started with no likes, no comments, and no shares.. but with a lot of frustration.

And somehow, that frustration led to an obsession.

I found myself spending more time reading articles on social media than attending lectures at university. I was downloading Facebook page reports, analysing the spreadsheets, looking for any insights that would get me more results.

Fast-forward five years and I’m still obsessed with that kind of data — just not on the Facebook pages, but in the ad accounts.

For the last four years I’ve been specialising in Facebook advertising: first, working in a motorcycle tour agency in New Delhi, then joining a social media agency and later a startup in my home country Lithuania, and now continuing as a self-employed Facebook advertising specialist.

During this time, I’ve helped companies spend over $2,000,000 on Facebook ads and generate thousands of leads for their businesses, as well as helped a bunch of projects achieve the hall of fame of crowdfunding, like raising $1,119,029 and €4,809,548 on Kickstarter in just 30 days. 

As for what I’m doing now – I will be travelling across Spain, Portugal, and France for the next six months and will continue helping businesses use Facebook ads to drive concrete results in 2018.

Although I don’t know if I’ll be able to take on your project as well, maybe I could at least help you during a one-on-one consultation where we’d go through your Facebook advertising campaigns and discuss any questions or problems you might have.

In the meantime, thanks for stopping by and feel free to say hello in the comments below or on my Facebook page.

Cheers and talk soon!